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Hello
Welcome to Positive Story - Your Specialist B2B PR Agency
Positive Story is a B2B public relations consultancy in Sussex, UK focused on sustainable engineering, technology and infrastructure firms. Founded by me, Jane Griffin, CIPR Chartered PR Practitioner and former TV News reporter. I'm passionate about using strategic PR to help clients win new business and investment.
About Positive Story B2B Public Relations Consultancy
Positive Story - My Story
Positive Story B2B PR agency was founded by me, Jane Griffin in February 2021.
I'm a Chartered PR Practitioner and former BBC and ITN television and radio news reporter with more than 25 years' experience across journalism, B2B public relations, B2B PR strategy, crisis communication and media training.
I've worked in-house and agency side in senior corporate communication roles for high-profile companies including Bechtel, BAE Systems, Railtrack, Eurotunnel and RBS Group.
Positive Story - B2B PR Services
I'm passionate about creating and implementing successful, targeted and measurable B2B PR strategies to launch businesses, products and services.
My expertise includes B2B PR, B2B PR strategy, global media relations, broadcast media relations, corporate communication, crisis preparedness, crisis management, crisis communications, competitive and market research, key messages, reputation management, media training, PR training, B2B PR campaigns, press releases, trade media, digital PR, thought leadership and media monitoring and analysis.
I work with B2B companies to boost their position in the marketplace through earned media, owned media, paid media and shared media (social media channels).
Positive Story - Sectors
Positive Story B2B public relations agency provides PR expertise for the engineering, industrial technology, infrastructure and related sectors, including renewable energy, transport, property and investment. If you're looking for an expert B2B PR Consultant or niche B2B public relations agency with specialist engineering and tech sector B2B PR experience to reach your target audience and secure media coverage, then get in touch today.
What is B2B PR?
B2B PR, or Business-to-Business Public Relations, encompasses a range of strategies and tactics aimed at enhancing the public perception and awareness of services provided by companies in the B2B sector. Its primary goals include creating a positive brand image, disseminating news, managing reputation, and establishing industry expertise. In B2B PR, the focus lies on building trust and confidence among potential buyers, ultimately leading to increased sales.
Different types of B2B PR activities include Earned, Owned, Shared, and Paid media. Earned media involves content generated by third parties, such as reviews or endorsements. Owned media consists of content directly created and controlled by the brand, like website content or social media posts. Shared media refers to content shared across various platforms to broaden its audience reach. Paid media involves investing in advertising placements to increase visibility.
B2B PR is crucial for businesses aiming to stand out in competitive markets, position themselves as industry leaders, and manage their reputation effectively. A well-executed PR strategy can expand market reach, highlight the value proposition, and influence purchasing decisions positively.
Why a B2B PR Strategy is Important for Your Business
I believe that investing in your strategic planning, B2B PR and media relations can help your technology, engineering or infrastructure business make a positive impact on the world.
Strategic B2B public relations has the power to increase your visibility and credibility, drive your company's business growth and help you to win new business and investment.
Securing B2B PR media coverage reaching your target audiences through a strategic PR campaign using press releases, media relations, interviews and other proven press relations approaches, will position you and your company as a thought leader in your sector.
Bespoke PR Strategy
Positive Story will work with you to create a bespoke PR strategy, tightly aligned to your business strategy, goals and objectives.
Find out how Positive Story B2B PR agency can work with your sales and marketing or PR team to form a blended approach that amplifies your existing content marketing, video content, social media marketing and other professional services.
Target Audiences
Positive Story PR consultancy specialises in helping B2B companies effectively reach their target audiences through strategic communication tactics.
By crafting compelling narratives and leveraging various media channels, Positive Story ensures that the right message reaches the right people at the right time. Whether it's through media relations, thought leadership content, or strategic partnerships, we work closely with B2B clients to enhance their visibility, credibility, and reputation within their industry.
Through tailored PR campaigns and innovative strategies, Positive Story helps B2B companies establish meaningful connections with their target audiences, ultimately driving business growth and success.
Media Relations
As a qualified, former broadcast journalist, I know what will get the attention of the media, how to pitch your story and get you the media coverage you deserve. Using media relations and strategic PR, I position your company as the leader in your sector to help you win business and investment.
Working with B2B Companies all over the World
Based in East Sussex, UK, Positive Story PR consultancy works with B2B clients from start-ups to global companies in the UK and across the world.
Contact Positive Story today to discuss how we can help raise your profile through strategic PR and thought leadership campaigns, as well as our excellent press relations, and provide effective communications services for your B2B company.
Why Choose Positive Story as Your B2B PR Agency?
Extensive Industry Knowledge
We have a deep understanding of the tech, engineering and infrastructure sectors and their unique dynamics.
Expert Media Relations
We have strong relationships with a wide range of sector journalists, media outlets and news agencies, enabling us to secure excellent media coverage for your enterprise or tech business in your target media.
Thought Leadership
We can position you through editorials and other thought leadership content as the leader in your sector, helping you to win new business and investment.
Targeted PR Strategies
We create and deliver bespoke B2B PR campaign and content creation strategies aligned to your business goals to reach your target audience effectively and engage them with compelling content creation.
Crisis Communications Expertise
We are skilled in handling crisis communication and can help protect your reputation in challenging situations.
Media Training
Our media training expertise ensures that you and your team are well-prepared for media interviews.
Personal Service
We aim to provide the highest levels of service, working closely with you and your marketing team to help you deliver your business objectives and to position you as a leader in your sector.
Other Services
Positive Story also provides other communications services such as award writing, SEO, content creation, marketing services like content marketing, internal communications, influencer marketing, stakeholder management, public affairs, digital campaigns, digital services, event planning, brand photography, social media, video services, video marketing services either ourselves or through our approved partners.
To engage your target audiences and position your company to reach key decision-makers, choose Positive Story PR Consultancy as your B2B PR agency.
There are many PR professionals and PR agencies out there, as you'll see from your search engine results page, but if you are looking for a specialist B2B PR agency, with engineering, tech and infrastructure industry expertise then get in touch with me now to find out more about Positive Story PR consultancy, my B2B PR services and how I can help your business grow with strategic PR.
Contact Jane Griffin now for a free confidential, no-obligation chat.
A PR Agency You Can Trust
When you work with Positive Story PR consultancy, your marketing team's main contact will be Jane Griffin, a CIPR Chartered PR Practitioner* who abides by the CIPR Code of Conduct, providing honest, transparent and ethical B2B PR.
*Less than 1% of PR practitioners in the UK are chartered (March, 2024).
PR Consultant
More Than 25 years' Experience
Hello, I'm Jane Griffin, a CIPR Chartered PR Practitioner and former BBC and ITN television and radio news reporter with more than 25 years' combined experience across journalism, B2B public relations, B2B PR strategy, crisis communications and media training.
High-Profile Companies
I've worked in-house and PR agency side in senior corporate communications roles for high-profile companies including Bechtel, BAE Systems, Railtrack, Eurotunnel and RBS Group.
Hundreds of PR Strategies and Campaigns
I've created and implemented hundreds of PR campaigns and strategies for clients ranging from technology start ups to global engineering firms and construction industry leaders.
Targeted PR Strategies
We create and deliver bespoke B2B PR campaign and content creation strategies aligned to your business goals to reach your target audience effectively and engage them with compelling content creation.
Thousands of Media Articles
I have secured thousands of media articles through strategic PR campaigns, directly resulting in clients winning new projects, business and investment in their core markets.
Passionate About Strategic PR
I'm passionate about strategic PR and media relations which deliver results to my clients and know I can help your business too.
Contact Positive Story Public Relations Consultancy
Contact Me
Message me on WhatsApp
Positive Story Limited
The Georgian House, 3 Framfield Place, Hammonds Green, Framfield, Near Uckfield, East Sussex, TN22 5QH
Email: hello@positive-story.com Tel: + 44 7767 642930
Open today | 09:00 – 17:00 |
