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Positive Story
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Jane Griffin, Founder and Director, Positive Story PR Consultancy wearing a leopard print dress.
Jane Griffin, founder of Positive Story, sitting on stairs with window on the right.
Hello

Welcome to Positive Story - Your Specialist B2B PR Agency

Positive Story is a B2B public relations consultancy based in Sussex, UK, specialising in sustainable tech, engineering and infrastructure. Founded by me, Jane Griffin, an award-winning chartered PR practitioner and former TV news reporter, I'm passionate about helping you win business & investment with strategic PR.

Find out more

About Positive Story B2B Public Relations Consultancy

Jane Griffin, Founder and Director of PR consultancy, Positive Story Limited.

Positive Story - My Story

Positive Story, a boutique B2B PR agency, was founded by me, Jane Griffin, in February 2021. As a Chartered PR Practitioner with over 30 years of experience, I bring expertise in journalism, B2B public relations, B2B PR strategy, crisis communication and media training. My background includes working in-house and agency-side in senior corporate communication roles for high-profile companies such as Bechtel, BAE Systems, Railtrack, Eurotunnel, and RBS Group, providing exceptional B2B PR services.

Learn More
Jane Griffin, founder and director of Positive Story PR consultancy sitting in front of a computer.

Positive Story - B2B PR Services

I'm passionate about creating and implementing successful, targeted, and measurable B2B PR services that help launch businesses, products, and services with a focus on crafting a positive story. 


My expertise includes B2B PR, B2B PR strategy, global media relations, broadcast media relations, corporate communication, crisis preparedness, crisis management, crisis communications, competitive and market research, key messages, reputation management, media training, PR training, B2B PR campaigns, press releases, trade media, digital PR, thought leadership, and media monitoring and analysis. 


I work with B2B companies to enhance their market position through earned media, owned media, paid media, and shared media (including social media channels), ensuring that their narrative resonates positively in the PR B2B landscape.

Find Out More
Image of someone's hands welding.

Positive Story - Sectors

Positive Story, a leading B2B public relations agency, offers exceptional B2B PR services tailored for the engineering, industrial technology, infrastructure, and related sectors, including renewable energy, transport, property, and investment. 


If you are in search of a specialist B2B PR consultant or a niche B2B public relations agency with extensive experience in the engineering and tech sectors to effectively reach your target audience and secure valuable media coverage, get in touch with Positive Story today.

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Experience

A few of the amazing companies I have worked with: -

This is the logo of the cross-channel rail shuttle owner and operator Eurotunnel
Railtrack logo
This is the logo for Network Rail which owns and operates the UK rail network
Logo for the Association of Train Operating Companies which is now called the Rail Delivery Group
Angel Trains logo.
Royal Bank of Scotland Group logo
BAE Systems logo.
This is the logo for the General Medical Council which is the regulator of GPs in the UK
This is the logo for the engineering, construction and project management company Bechtel
Axora logo
Iomob logo
Luminous Energy logo
Two coloured drops of water and the name Salinity Solutions with tagline 'Treat Water Better'
  • Two coloured drops of water and the name Salinity Solutions with tagline 'Treat Water Better'
  • This is the logo of the cross-channel rail shuttle owner and operator Eurotunnel
  • Railtrack logo
  • This is the logo for Network Rail which owns and operates the UK rail network
  • Logo for the Association of Train Operating Companies which is now called the Rail Delivery Group
  • Angel Trains logo.
  • Royal Bank of Scotland Group logo
  • BAE Systems logo.
  • This is the logo for the General Medical Council which is the regulator of GPs in the UK
  • This is the logo for the engineering, construction and project management company Bechtel
  • Axora logo
  • Iomob logo
  • Luminous Energy logo
  • Two coloured drops of water and the name Salinity Solutions with tagline 'Treat Water Better'
  • This is the logo of the cross-channel rail shuttle owner and operator Eurotunnel

What is B2B PR?

B2B PR, or Business-to-Business Public Relations, encompasses a range of strategies and tactics aimed at enhancing the public perception and awareness of services provided by companies in the B2B sector. Its primary goals include creating a positive brand image, disseminating news, managing reputation, and establishing industry expertise. In B2B PR, the focus lies on building trust and confidence among potential buyers, ultimately leading to increased sales through effective B2B PR services.


Different types of B2B PR activities include Earned, Owned, Shared, and Paid media. Earned media involves content generated by third parties, such as reviews or endorsements that help tell a positive story. Owned media consists of content directly created and controlled by the brand, like website content or social media posts. Shared media refers to content shared across various platforms to broaden its audience reach. Paid media involves investing in advertising placements to increase visibility.


B2B PR is crucial for businesses aiming to stand out in competitive markets, position themselves as industry leaders, and manage their reputation effectively. A well-executed PR strategy can expand market reach, highlight the value proposition, and influence purchasing decisions positively, making PR B2B a vital component of any successful marketing strategy.

Jane Griffin, founder of Positive Story sitting at her desk, smiling.
Jane Griffin founder and director of Positive Story PR consultancy

Why a B2B PR Strategy is Important for Your Business

B2B PR, or Business-to-Business Public Relations, encompasses a range of strategies and tactics aimed at enhancing the public perception and awareness of services provided by companies in the B2B sector. Its primary goals include creating a positive brand image, disseminating news, managing reputation, and establishing industry expertise. In B2B PR, the focus lies on building trust and confidence among potential buyers, ultimately leading to increased sales through effective B2B PR services.


Different types of B2B PR activities include Earned, Owned, Shared, and Paid media. Earned media involves content generated by third parties, such as reviews or endorsements that help tell a positive story. Owned media consists of content directly created and controlled by the brand, like website content or social media posts. Shared media refers to content shared across various platforms to broaden its audience reach. Paid media involves investing in advertising placements to increase visibility.


B2B PR is crucial for businesses aiming to stand out in competitive markets, position themselves as industry leaders, and manage their reputation effectively. A well-executed PR strategy can expand market reach, highlight the value proposition, and influence purchasing decisions positively, making PR B2B a vital component of any successful marketing strategy.



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Bespoke PR Strategy

B2B PR, or Business-to-Business Public Relations, encompasses a range of strategies and tactics aimed at enhancing the public perception and awareness of services provided by companies in the B2B sector. Its primary goals include creating a positive brand image, disseminating news, managing reputation, and establishing industry expertise. In B2B PR, the focus lies on building trust and confidence among potential buyers, ultimately leading to increased sales through effective B2B PR services.


Different types of B2B PR activities include Earned, Owned, Shared, and Paid media. Earned media involves content generated by third parties, such as reviews or endorsements that help tell a positive story. Owned media consists of content directly created and controlled by the brand, like website content or social media posts. Shared media refers to content shared across various platforms to broaden its audience reach. Paid media involves investing in advertising placements to increase visibility.


B2B PR is crucial for businesses aiming to stand out in competitive markets, position themselves as industry leaders, and manage their reputation effectively. A well-executed PR strategy can expand market reach, highlight the value proposition, and influence purchasing decisions positively, making PR B2B a vital component of any successful marketing strategy.

Jane Griffin, founder of Positive Story sitting on sofa with a newspaper in front of her and a mug in her right hand.

Positive PR Agency - Welcome to Positive Story

Jane Griffin of Positive Story, standing against a wall near a window, smiling.

Target Audiences

Positive Story PR consultancy specializes in providing B2B PR services that help companies effectively reach their target audiences through strategic communication tactics. 


By crafting compelling narratives and leveraging various media channels, Positive Story ensures that the right message reaches the right people at the right time. Whether it's through media relations, thought leadership content, or strategic partnerships, we work closely with B2B clients to enhance their visibility, credibility, and reputation within their industry. 


Through tailored PR B2B campaigns and innovative strategies, Positive Story helps B2B companies establish meaningful connections with their target audiences, ultimately driving business growth and success.

Get in touch
Jane Griffin of Positive Story smiling.

Media Relations

B2B PR, or Business-to-Business Public Relations, encompasses a range of strategies and tactics aimed at enhancing the public perception and awareness of services provided by companies in the B2B sector. Its primary goals include creating a positive brand image, disseminating news, managing reputation, and establishing industry expertise. In B2B PR, the focus lies on building trust and confidence among potential buyers, ultimately leading to increased sales through effective B2B PR services.


Different types of B2B PR activities include Earned, Owned, Shared, and Paid media. Earned media involves content generated by third parties, such as reviews or endorsements that help tell a positive story. Owned media consists of content directly created and controlled by the brand, like website content or social media posts. Shared media refers to content shared across various platforms to broaden its audience reach. Paid media involves investing in advertising placements to increase visibility.


B2B PR is crucial for businesses aiming to stand out in competitive markets, position themselves as industry leaders, and manage their reputation effectively. A well-executed PR strategy can expand market reach, highlight the value proposition, and influence purchasing decisions positively, making PR B2B a vital component of any successful marketing strategy.

Contact Me
Overhead image of Jane's hands at a keyboard in front of her computer.

Working with B2B Companies Across the World

Positive Story PR consultancy specializes in providing B2B PR services that help companies effectively reach their target audiences through strategic communication tactics. 


By crafting compelling narratives and leveraging various media channels, Positive Story ensures that the right message reaches the right people at the right time. Whether it's through media relations, thought leadership content, or strategic partnerships, we work closely with B2B clients to enhance their visibility, credibility, and reputation within their industry. 


Through tailored PR B2B campaigns and innovative strategies, Positive Story helps B2B companies establish meaningful connections with their target audiences, ultimately driving business growth and success.

Book a chat

B2B PR Agency

Positive Story, a premier B2B PR agency, was founded by me, Jane Griffin, in February 2021. As a Chartered PR Practitioner with over 30 years of experience, I bring expertise in journalism, B2B public relations, B2B PR strategy, crisis communication and media training. My background includes working in-house and agency-side in senior corporate communication roles for high-profile companies such as Bechtel, BAE Systems, Railtrack, Eurotunnel, and RBS Group, providing top-notch B2B PR services.

Learn More

Why Choose Positive Story as Your B2B PR Agency?

Jane Griffin, founder of Positive Story sitting on the edge of a sofa.

Extensive Industry Knowledge

Positive Story PR consultancy specializes in providing B2B PR services that help companies effectively reach their target audiences through strategic communication tactics. 


By crafting compelling narratives and leveraging various media channels, Positive Story ensures that the right message reaches the right people at the right time. Whether it's through media relations, thought leadership content, or strategic partnerships, we work closely with B2B clients to enhance their visibility, credibility, and reputation within their industry. 


Through tailored PR B2B campaigns and innovative strategies, Positive Story helps B2B companies establish meaningful connections with their target audiences, ultimately driving business growth and success.

Expert Media Relations

We leverage our strong relationships with a diverse range of sector journalists, media outlets, and news agencies to provide exceptional b2b PR services. This enables us to secure excellent media coverage for your enterprise or tech business, ensuring your positive story reaches your target audience effectively.

Thought Leadership

With our b2b PR services, we can position you through editorials and other thought leadership content as the leader in your sector, sharing your positive story and helping you to win new business and investment.

Targeted PR Strategies

We create and deliver tailored B2B PR services and content creation strategies that align with your business goals. Our approach focuses on crafting a positive story to effectively reach your target audience and engage them through compelling PR B2B content.

Crisis Communications Expertise

We are skilled in providing b2b PR services to handle crisis communication effectively, helping to protect your reputation during challenging situations while also crafting a positive story for your brand in the realm of PR B2B.

Media Training

Our b2b pr services include media training expertise, ensuring that you and your team are well-prepared for media interviews and equipped to share your positive story effectively.

Personal Service

We aim to provide the highest levels of service with our b2b pr services, working closely with you and your marketing team to help you deliver your business objectives and craft a positive story that positions you as a leader in your sector through effective pr b2b strategies.

Other Services

Jane Griffin sitting at a computer smiling.

Positive Story PR consultancy specializes in providing B2B PR services that help companies effectively reach their target audiences through strategic communication tactics. 


By crafting compelling narratives and leveraging various media channels, Positive Story ensures that the right message reaches the right people at the right time. Whether it's through media relations, thought leadership content, or strategic partnerships, we work closely with B2B clients to enhance their visibility, credibility, and reputation within their industry. 


Through tailored PR B2B campaigns and innovative strategies, Positive Story helps B2B companies establish meaningful connections with their target audiences, ultimately driving business growth and success.

Contact Jane Griffin
Jane Griffin, founder of Positive Story, standing by a window smiling.

A PR Agency You Can Trust

Positive Story is a B2B public relations consultancy based in Sussex, UK, specializing in sustainable tech, engineering, and infrastructure. Founded by me, Jane Griffin, an award-winning CIPR chartered PR practitioner and former TV news reporter, I am dedicated to providing exceptional B2B PR services. My passion lies in helping you attract new business and investment through effective PR B2B strategies.

Contact Me

PR Consultant

Jane Griffin of Positive Story PR Consultancy wearing a leopard print dress and standing against a blue wall, smiling.

More Than 30 years' Experience

Positive Story PR consultancy specializes in providing B2B PR services that help companies effectively reach their target audiences through strategic communication tactics. 


By crafting compelling narratives and leveraging various media channels, Positive Story ensures that the right message reaches the right people at the right time. Whether it's through media relations, thought leadership content, or strategic partnerships, we work closely with B2B clients to enhance their visibility, credibility, and reputation within their industry. 


Through tailored PR B2B campaigns and innovative strategies, Positive Story helps B2B companies establish meaningful connections with their target audiences, ultimately driving business growth and success.

High-Profile Companies

We leverage our strong relationships with a diverse range of sector journalists, media outlets, and news agencies to provide exceptional b2b PR services. This enables us to secure excellent media coverage for your enterprise or tech business, ensuring your positive story reaches your target audience effectively.

Hundreds of PR Strategies and Campaigns

With our b2b PR services, we can position you through editorials and other thought leadership content as the leader in your sector, sharing your positive story and helping you to win new business and investment.

Targeted PR Strategies

We create and deliver tailored B2B PR services and content creation strategies that align with your business goals. Our approach focuses on crafting a positive story to effectively reach your target audience and engage them through compelling PR B2B content.

Thousands of Media Articles

We are skilled in providing b2b PR services to handle crisis communication effectively, helping to protect your reputation during challenging situations while also crafting a positive story for your brand in the realm of PR B2B.

Passionate About Strategic PR

Our b2b pr services include media training expertise, ensuring that you and your team are well-prepared for media interviews and equipped to share your positive story effectively.

Contact Positive Story Public Relations Consultancy

Contact Me

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Positive Story Limited

The Georgian House, 3 Framfield Place, Hammonds Green, Framfield, Near Uckfield, East Sussex, TN22 5QH

Email: hello@positive-story.com Tel: + 44 7767 642930

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Jane Griffin, founder and director of Positive Story PR Consultancy with a laptop and mug.

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Sectors and Services

Sectors and Services

Positive Story PR consultancy specializes in providing B2B PR services that help companies effectively reach their target audiences through strategic communication tactics. 


By crafting compelling narratives and leveraging various media channels, Positive Story ensures that the right message reaches the right people at the right time. Whether it's through media relations, thought leadership content, or strategic partnerships, we work closely with B2B clients to enhance their visibility, credibility, and reputation within their industry. 


Through tailored PR B2B campaigns and innovative strategies, Positive Story helps B2B companies establish meaningful connections with their target audiences, ultimately driving business growth and success.

Contact Me

Sectors and Services

Sectors and Services

Sectors and Services

We leverage our strong relationships with a diverse range of sector journalists, media outlets, and news agencies to provide exceptional b2b PR services. This enables us to secure excellent media coverage for your enterprise or tech business, ensuring your positive story reaches your target audience effectively.

Sectors and Services

With our b2b PR services, we can position you through editorials and other thought leadership content as the leader in your sector, sharing your positive story and helping you to win new business and investment.

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