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PR Power Hour - PR Coaching - Positive Story
Discover How to Get Your Brand in the Media
If you're an entrepreneur or business owner looking to get more visibility and credibility for your company by getting your brand in the media, then the Positive Story PR Power Hour session is for you.
The PR Power Hour will help you to develop a strategy to get your business story published in the media.
It makes getting expert PR advice easy, accessible and affordable.
What is a PR Power Hour?
A PR Power Hour is an affordable way to access tailored, expert PR advice to help you elevate your brand and get your story published in your target media outlets.
The Positive Story PR Power Hour provides you with one hour of focused one-to-one time with PR expert, Jane Griffin, founder of Positive Story PR Consultancy, Chartered PR Practitioner and a former BBC and ITN TV and radio reporter.
In this one hour session, I'll help you with story ideas, we'll refine your media outreach strategy and we'll focus on preparing a pitch for a story about your business in one of your target media outlets.
You'll come away with a PR strategy and a plan for you to implement.
(I'm also happy to use the power hour to help with any other PR activity which you need help with, for example planning a series of press releases, reviewing PR campaign ideas and strategies, news jacking ideas and draft articles etc).
I will provide you with my PR expertise and advice, giving you the knowledge to go away on your own to start placing your story in a key publication, to reach your key audience and to put your brand front of mind.
Why Choose the Positive Story PR Power Hour?
With 30 years' combined experience across journalism, PR and corporate communication, I will share my wealth of PR knowledge, expertise and valuable insight to provide you with the confidence to reach out to your target journalists with a higher chance of securing press coverage.
In my power hour, we'll discuss your business objectives, possible content ideas and how to achieve press articles in your key industry publications.
You will come away with a clear strategy and agreed action points to move your ideas forward and help you achieve media coverage in your key industry publications.
Is the 'PR Power Hour' Right for Me?
The Positive Story PR Power Hour is the right session for you if you have an amazing story to tell the media about and you are looking for PR advice or solutions to problems like these:
• You're not sure what the news hook is or you think you have several and want a sounding board to check that they're newsworthy
• You need a sounding board for support and advice to help clarify your key messages
• You have an idea but want to run it past a PR professional to make sure you're on the right track
• You don't know how to create a media list
• You don't know where to find media contacts or who to pitch it to
• You've tried to talk to and get in the media to secure press coverage before but it didn't work and you'd like to understand why
Who will the Positive Story 'PR Power Hour' Benefit?
The power hour session is suitable for entrepreneurs, start-up founders, business owners of small and medium-sized businesses (SMEs), marketing managers, heads of marketing, social media managers, communication and PR professionals who are looking for a sounding board for their ideas, helpful guidance and support on how to get articles in the media, help to review PR campaign ideas and strategies and other PR advice.
Is the 'PR Power Hour' a One-Off Service?
The session can be used as a one-off service, an ad hoc service or more regularly, say on a monthly basis, as a simple way to afford expert PR advice but without the need to invest in a monthly retainer fee.
Pre-call questionnaire
Before we meet online for the 'PR Power Hour', I will send you a pre call questionnaire for you to complete in advance, to brief me on your situation and provide extra clarity so I can better understand your needs and ensure that the session provides maximum benefit to you.
The pre-call questionnaire will cover your key goals and objectives for the one hour session.
PR Strategy
In the Positive Story PR Power Hour, a one hour online session delivered on Zoom, we will dive straight into your content idea. I'll be a sounding board to help you come up with possible hooks to interest the media and we'll develop a plan to get your story published.
We'll focus our talk on key topics which will allow us to develop and progress your ideas into an achievable PR strategy and action plan, giving you the knowledge and skills to take the next steps forward on your own with confidence.
With 30 years' combined experience across journalism, PR and corporate communication, I will share my wealth of PR knowledge, expertise and valuable insight to provide you with the confidence to reach out to your target journalists with a higher chance of securing press coverage.
In my power hour, we'll discuss your business objectives, possible content ideas and how to achieve press articles in your key industry publications.
You will come away with a clear strategy and agreed action points to move your ideas forward to achieve media coverage in key publications.
What We Will Cover
The topics we will discuss in the PR Power Hour will include:
• Your business goals
• Working out who your ideal clients are and how to reach them through the media
• Achieving clarity and confidence in your key messages
• Identifying the news hook/angle you can hang your story on
• Researching the journalists and media publications to pitch to
• Creating a media list
What You Will Get from the Positive Story PR Power Hour
During our conversation you will learn helpful PR tips and techniques to help get your story in the media.
At the end point of this discussion, we'll agree a PR strategy and plan, including the next steps you need to take to get your business story across to your target audience.
After the session, you'll be given your bespoke strategy with the agreed action points to follow to help you to secure an article in your key media outlet so your messaging reaches your target audience.
You can then move forward and carry out the agreed actions with confidence and clarity, to start securing press coverage, raising the credibility and visibility of your brand.
Learning how to raise your company profile through strategic PR will help you to position your company to achieve its goals including winning new business and/or investment.
Next Steps
Limited appointments are available for the Positive Story 'PR Power Hour', so book now using the link below to avoid disappointment.
If you would like any further information, please do not hesitate to contact me. You can email me on: jane@positive-story.com
Jane Griffin - The Positive Story PR Power Hour
30 Years' Experience
I'm Jane Griffin, a Chartered PR Practitioner and former BBC and ITN television and radio news reporter with 30 years' combined experience across journalism, B2B public relations, B2B PR strategy, crisis communication and media training.
I've worked in-house and agency side in senior corporate communication roles for high-profile companies including Bechtel, BAE Systems, Railtrack, Eurotunnel and RBS Group.
I've created and implemented hundreds of PR campaigns and strategies for clients ranging from tech start-ups to global engineering and construction industry leaders.
I have secured thousands of media articles through strategic PR, directly resulting in clients winning new projects, business and investment.
I'm passionate about PR strategy and media relations which deliver results to my clients and know I can help your business too.
My PR Power Hour
To book the Positive Story PR Power Hour, click on the button below. I look forward to helping you soon to help raise your company's visibility and credibility so you can win new business and investment.
FAQs
Q. Does the PR Power Hour session have to focus on a strategy for getting one business story in the media?
A. No. I am happy to spend the time discussing any other PR activity which you need help with, for example planning a series of press releases, reviewing PR campaign ideas and strategies, news jacking ideas and draft articles etc, whichever you prefer. The choice is up to you.
Q. Can the PR Power Hour be done in person?
A. Currently the PR Power Hour is just held online.
Q. How much is the PR Power Hour?
A. The PR Power Hour is £215.00.
Q. What if I book a PR Power Hour and can't make it?
A. Changes to the date and time of the booked PR Power Hour can be made through the online calendar on my website.