Having a measurable PR strategy in place before starting your communication outreach will ensure that your activities are focused and deliver results. I have more than 20 years‘ experience creating and implementing successful PR strategies aligned to business objectives. My bespoke PR strategies have helped companies raise their profile in their core markets, win new projects and grow their businesses.
I am passionate about using media relations to drive business success. I have proven experience in developing and implementing successful national and global media relations campaigns to improve the reputations of blue-chip companies and high-profile organisations across the rail, infrastructure, engineering, construction, energy, mining and technology sectors.
Creating simple yet powerful messaging is the first step to building a strong reputation. I consider your company’s ambitions and vulnerabilities, together with market factors such as current competitors, to compose messaging which resonates with your core audiences. Key messaging is crucial whether you are at start-up stage, launching a new product or campaign, planning a press release or prepping for an interview. It can be provided as a standalone service or included as part of my comprehensive media training package.
I have media trained dozens of spokespeople across a wide range of sectors, from subject-matter experts to CEOs. My bespoke, virtual media training package will help you take control of the interview, enabling you to handle tricky questions and ensure that your key messages are heard. I have carried out media training in the UK as well as further afield including in the USA, Canada, Indonesia, South Africa, Brazil, Saudi Arabia, Oman, UAE, Gabon, the Netherlands and Russia.
I have a wealth of experience creating successful global PR and media relations strategies. Examples include securing world-wide, tier-one coverage of the construction of the stadia for the African Cup of Nations in Gabon, securing publicity in targeted media outlets in Australia and Canada for a technology start-up and gaining media coverage across the globe for the launch of a port in UAE.
Forewarned is forearmed. I work with you to protect your reputation and your business. I can predict a potential public relations crisis (or crises) by identifying vulnerabilities and potential risks and then evaluate and prepare for any likely scenarios. I provide practical yet detailed plans, so when the worst happens you will know exactly what to do.
When a crisis hits, I can work with you to develop a strategy to calm the situation, mitigate the risk and protect your reputation. My past experience includes developing crisis communication strategies for protests, issues and fatalities on major construction projects, rogue employees and a Competition Commission investigation. I also helped to develop a proactive crisis communication strategy when illegal immigrants first started to cross the Channel Tunnel and managed media enquiries after the Potters Bar rail crash.
After a crisis, there is a golden opportunity to repair and rebuild a company's reputation. I work alongside our clients to develop a public relations strategy to move on from the crisis, to create positive change and to improve their reputation.
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