Working With Me

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Positive Story PR Consultancy works with engineering, technology and infrastructure businesses primarily but you can see the full list of sectors I have experience in here. 

As a Chartered PR Practitioner and member of the Chartered Institute of Public Relations, I aim to work honestly, transparently, diligently and ethically with my clients and abide by the CIPR Code of Conduct. I am also a member of the PRCA.

My clients tend to work with me if they have clear business objectives that they need to meet - like winning new business and/or investment, launching a new business/product/service, moving into a new sector or geographical location, selling their IP or raising their profile (and value) ahead of an IPO. They're usually companies which are growing exponentially and need to increase their visibility and credibility in their key markets.

I usually work on a retainer basis with clients over a 12-month period or longer.  However, I also work on shorter-term projects like launches and funding rounds etc.

When we start work, we will usually have an onboarding process in the first month. You will notice that a longer number of days is required that month for me to 'set up', followed by a lower number of days in subsequent months. The 'set up' month normally includes developing and agreeing your PR strategy (which will be closely aligned with your business objectives) and agreeing other important elements, like your key messages (a crucial first step before any PR even starts), key audiences and key media before moving on to the PR itself.  

We'll also agree KPIs and have a review after the first three months to make any adjustments to the PR strategy if necessary, for example, if any of your business objectives have changed. We will have regular catch-ups where I will update on what we've achieved so far and what to expect next.  When we issue a media release, I will provide you with online media and analysis reporting and set up a digital newsroom for you, where journalists can easily download media assets.

Where possible. it's helpful for me to liaise with one key person in your organisation, who will be my 'go-to' person for any information I might need, both to set up and for ongoing assistance. Someone who can help 'on the inside' by providing regular business updates, and help with logistics like organising brand photography, press visits etc.

If you'd like to find out more about working with me, book a free 15-minute PR chat now.