Key Messaging

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Before doing any PR, the first step is to create authentic, powerful messaging which helps to position your company as an expert in your niche, helps your company to stand apart from your competitors and enables you to build a strong reputation.

Key messaging is important whether you are at start-up stage, launching a new product or campaign, planning a press release or prepping for an interview. It is also vital to get it right during any crisis communication, when every word will count towards public opinion of your organisation. 

I compose messaging which resonates with your core audiences by considering your company’s ambitions and vulnerabilities, together with market factors and current competitors.

I provide key messaging as a standalone service or as part of my comprehensive media training package. Get in touch with me today to find out more!